Fix Python – What does “‘tests’ module incorrectly imported” mean?

I have copied a working test line by line and just changed a few names (at least so I thought) and now I get this very cryptic error: (I have replaced some stuff with FOO, BAR)

ImportError: 'tests' module incorrectly imported from 'FOO/exports/tests'. Expected 'FOO/exports'. Is this module globally installed?

The problem is that I do not understand the error at all. What does this error message mean?

Complete stacktrace:

Traceback (most recent call last):
  File "BAR/modeling/manage.py", line 10, in <module>
    execute_from_command_line(sys.argv)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/__init__.py", line 353, in execute_from_command_line
    utility.execute()
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/__init__.py", line 345, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/commands/test.py", line 30, in run_from_argv
    super(Command, self).run_from_argv(argv)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/base.py", line 348, in run_from_argv
    self.execute(*args, **cmd_options)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/commands/test.py", line 74, in execute
    super(Command, self).execute(*args, **options)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/base.py", line 399, in execute
    output = self.handle(*args, **options)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/core/management/commands/test.py", line 90, in handle
    failures = test_runner.run_tests(test_labels)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/test/runner.py", line 531, in run_tests
    suite = self.build_suite(test_labels, extra_tests)
  File "/Users/jonathan/anaconda/lib/python2.7/site-packages/django/test/runner.py", line 451, in build_suite
    tests = self.test_loader.discover(start_dir=label, **kwargs)
  File "/Users/jonathan/anaconda/lib/python2.7/unittest/loader.py", line 206, in discover
    tests = list(self._find_tests(start_dir, pattern))
  File "/Users/jonathan/anaconda/lib/python2.7/unittest/loader.py", line 267, in _find_tests
    raise ImportError(msg % (mod_name, module_dir, expected_dir))
ImportError: 'tests' module incorrectly imported from 'FOO/exports/tests'. Expected 'FOO/exports'. Is this module globally installed?